WeCompete lets you compete with friends and other users in fun fitness challenges, similar to Fitbit. Was formerly available on the iOS App Store. I have made major improvements to the user sign-ups and onboarding flows as a result of feedback from several guerrilla interviews I conducted. I also created a Google Survey and hired Amazon mechanical turks to participate in an unmoderated survey to get their feedback on using the app. Users said that it was taking too long to get in the app and start playing, so I was able to eliminate several steps and rearrange the onboarding flow.
Case Study Coming Soon!