AR App – City Unseen

AR App – City Unseen


City Unseen is an iOS and Android artificial reality app for Snap!, which is a contemporary art gallery in Orlando.

 

PURPOSE

To transform an entire city into an augmented reality art museum.

 

SCOPE

I worked on the branding, user interface and experience design, wireframes, mockups, prototypes, and strategy for this project. I also designed and built the website to promote this project.

 

METHODOLOGY

Constant iteration and testing with the curator, artists, and technology stakeholders. We were working with innovative technology and had to solve problems like the AR scanning experience design, bandwidth, screen sizes, and resolution, and working with the Unity platform.

 

RESULTS

Positions Orlando as a pioneer of art and technology in the 21st century and serves as a platform for discussion about social, cultural, and environmental issues around us.

 

INVISION PROTOTYPE

https://invis.io/W7VTV3N92G3#/403494260_Splash_Screen

cityunseen.us

iOS App Store

Google Play Store

 

Avis Signature Series Site

Avis Signature Series Site

avis-new

During my time at FROM, Digital I had the awesome experience of working on Avis and Budget car rental sites and apps. Here is an example of a mock-up of some of my work there. The best work I did there was working on A/B and Multi-Variate Testing for Avis and Budget. This was where we would make different designs and run tests with a small percentage of real users and see which design performed the best, sometimes increasing conversions and sales by 12% or hundreds of thousands of dollars.

Avis link here.

Large Southeastern Super Market

Large Southeastern Super Market

I worked at a Southeast Regional Super Market Chain for about 9 months and during my time there I worked as an Interactive Designer for Web and Mobile. As an Interactive Designer, I used the Design Thinking approach to my process which includes Empathizing with the users, Defining the problem, Ideate (coming up with ideas), Prototyping, and Testing, and then going back and cycling through the process to perfect the product you are working on.

For each project, I would put myself in the shoes of their target demographic of shoppers, interview shoppers, talk to store managers, cashiers, and baggers, and empathize with the people who will be using the products I was designing. Every trip to the grocery store was a UX research endeavor.

I would ask cashiers questions like, “How do customers use the pin-pad to complete the Digital Coupon transaction?” “What are some pain points of friction in the process?” “Why do customers have a hard time with Digital Coupons” “How could we make this easier for them?”

Then I would come back to my desk and clearly define the problem I was trying to solve based on that initial research, be it making Digital Coupons easier to use or creating a new Marketing Blog for customers to find out about our delicious recipes easier.

Next, I would sketch out the initial concepts with good old paper and pencil, post-its and whiteboards, and talk through some ideas individually and then collaboratively.

Some sketches here:

Mobile Digital Coupons Filter and Sort, Clipped States, and Coupon Layout.

IMG_8433

 

Sales Flow and CRM / User Dashboard and Shopping Experience.

IMG_8450

 

Desktop Logged Out Digital Coupon State.

IMG_8431

 

Squeeze Page Flow Process For Signing Up for Email Club Join.

IMG_8349

 

From the initial sketches, I would jump into Adobe, Sketch, Omnigraffle, or InVision and make some prototypes. Here are some examples of my prototypes:

Digital Coupons Mobile View

Screen Shot 2016-05-10 at 10.25.09 PM

Digital Coupons Desktop View

Screen Shot 2016-05-10 at 10.24.02 PM

 

And here is the live version of the Digital Coupons Project.

 

Finally, testing would be the last step of the process and then time to iterate and do it all over again.

To test this project I use a few different methods of testing. I use WAVE Evaluation tool to test for accessibility. I could beta test and release the site to a small number of users and gather their feedback. And a focus group could be helpful to gauge how well users of the site can complete tasks on the site like clicking coupons and finding out which items were clipped.

 

Once the site is live I look at the analytics and see the click-through rates for each section and try to optimize performance throughout the site.

Snap! ‘YOU ARE HERE’

Snap! ‘YOU ARE HERE’

This project is a website for a month-long art event at 25 different locations on 31 different days in Orlando, Florida. I created it to help the art patrons find one-night only events taking place on specific days in the month of May.

A bit of a confusing concept to have a month-long art event at different locations, so I empathized with the people attending the events and thought how I could help alleviate some of this confusion.

I talked to some art lovers and asked questions like, “How would you want to find about ‘X’ event?” “Where would you look for this information about an event on a specific day?” “What kind of information would you want to find?”

Based on these responses I began to define the problem. Information overload. I needed to sort this out for the art lovers.

 

I began sketching out a ascending ordered date list view and then detail list view in order to make the different art show information easier to understand.

wire3

Here is a prototype of a list of art events that become hidden as the day/event elapses. So, on May 31st, the event page looks like this:

Last but not least, was the test to see if the site was solving the problem and working properly. Here is some press from the event:

 

Orlando Weekly

Orlando Magazine

 

And from Snap!’s Facebook Page.

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Desktop View

Greg-Leibowitz-Orlando-Artist-Photographer-wordpress-developer

Mobile View
Greg-Leibowitz-Orlando-Artist-Photographer-wordpress-developer